B2C Lead Generation: How to Generate 30-50 High Quality B2C Leads Per Month For Your Business

Which B2C Lead Generation Strategy?

Paid ads, specifically Facebook Ads, are the fastest way a business owner can generate a high quality lead as part of B2C lead generation strategy.

Facebook has billions of user and its highly powerful algorithm can be utilized to target audiences in a very granular fashion.

Does your business target cat lovers based in the US? No problem.

Maybe you are selling an app only developed on Android? Easy peasy.

Targeting by audience psychographics and demographics allows your ad to be shown to potential customers which have a bigger chance of becoming a client, then just showing your ad to everyone on the platform.

Facebook Lead Generation Strategy

There are various campaigns you can run on Facebook. We will be focusing on one in this particular blog post: The Lead Generation campaign functionality on Facebook.

Of course you can send traffic from Facebook to your website, preferably to a landing page for your lead capture. However you must ensure that your landing page loads fast and is continuously tested for copy, call to actions, colours and so on.

With a lead gen campaign, the potential lead is generated within Facebook. The form generated is built in within Facebook, which eliminates the optimization of a landing page altogether.

Now most people using lead gen forms only collect names, emails and numbers at best. The problem with this strategy is high volume of leads, but of low quality. You must ask at least 2-3 questions which serve to qualify the leads.

For example, if you are a real estate agent, you might as the type of property you are looking for or what is their credit score.

This will result in lower quantities, but higher quality of leads.

At Digital Consulting Pros, our B2C Lead Generation campaigns priorities quality over quantity.

What about the actual ad itself?

You want to deliver value, some sort of lead magnet ideally. A lead magnet is something which is easily consumed by the subscriber, which delivers a lot of value from the start. Psychologically, if the subscriber gets a lot of value for free, they will be excited with the value you will give them if they had to do a paid transaction and becoming a client of yours.

Lead magnets can come in very forms, such as: white papers, audios, PDFs, eBooks and webinars among others. You can test either or, but we have found that the shorter the lead magnet, the better, whilst delivering a ton of value.

For example, 1 secret to drive 1000 visitors to your website everyday rather than 99 ways how to get traffic online.

Essentially, the reason why they are subscribing and parting with their private info, is that you are giving them a piece of value for free. Such is the start of your relationship with your prospect.

You can download your lead list directly from the Lead Centre on Facebook. However we like to use an automation tool like Zapier to “zap” the leads from Facebook to Google Sheet which we give access to our clients to.

An extra added touch we added, is that we added an email ping. This means that every time a lead comes in, the user generating the lead gets an email notification. This eliminates the need of having to refresh the Google Sheet to see if new leads came in.

Summary

So to summarise, one can sum up the above B2C lead generation strategy in the following steps:

1. Come up with a lead magnet that delivers a lot of value to your prospective clients.
2. Come up with an ad that draws them to the lead magnet and convinces them to subscribe for it.
3. Setup the campaign on your Facebook Ads Manager account.
4. Wait for the leads to come in!

We did not give any technical details because we want this post to be evergreen and not constantly updated. The strategy remains the same, but Facebook updates its platform from time to time, rendering the screenshots and instructions outlined invalid.

If you need help with setting the above up and maintaining it, feel free to consult the Facebook Business Blueprint or you can also setup a discovery call for your B2C Lead Generation strategy here.