Powerful 20 SEO Ranking Factors: How Google Ranks You On Google.

Credit: Nick Skliarov

Have you ever thought about how Google’s SEO Ranking Factors and SEO works? Here is an in-depth overview of what it has under the hood:

✔️ 𝐁𝐄𝐑𝐓 is an AI-powered system that helps understand the meaning of words and query intent.

✔️ 𝐂𝐫𝐢𝐬𝐢𝐬 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 – Responsible for extradition alerts during various crises (personal or catastrophes).

✔️ 𝐃𝐞𝐝𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 is a grouper of similar search results for inquiry. Works with both pages and fragments, removing useless duplicates from the search results.

✔️ 𝐄𝐱𝐚𝐜𝐭 𝐦𝐚𝐭𝐜𝐡 𝐝𝐨𝐦𝐚𝐢𝐧 – an algorithm that calculates the key weight of a keyword (phrase) in a domain if it turns out that it is named purely for SEO.

✔️ 𝐅𝐫𝐞𝐬𝐡𝐧𝐞𝐬𝐬 – a system that monitors the freshness of the results for those queries where it is expected. For example, by the name of a movie that just came out.

✔️ 𝐔𝐬𝐞𝐟𝐮𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 – Makes sure users see original and useful content written by people and for people. And not just to get SEO traffic.

✔️ 𝐋𝐢𝐧𝐤 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 – This includes many subsystems that analyze document links and their usage.

✔️ 𝐋𝐨𝐜𝐚𝐥 𝐍𝐞𝐰𝐬 – a system for identifying and displaying multiple news sources (“Top News” and “Local News”).

✔️ 𝐌𝐔𝐌 (𝐌𝐮𝐥𝐭𝐢𝐭𝐚𝐬𝐤𝐢𝐧𝐠 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐌𝐨𝐝𝐞𝐥) – Created for language understanding and generation. Used only in some search cases.

✔️ 𝐍𝐞𝐮𝐫𝐚𝐥 𝐌𝐚𝐭𝐜𝐡𝐢𝐧𝐠 − Classifies queries and queries for their respective pages (links) to each other.

✔️ 𝐎𝐫𝐢𝐠𝐢𝐧𝐚𝐥 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 is a canonicalization system for content. Gives preference to original sources and works with the hreflang/canonical attribute.

✔️ 𝐃𝐞𝐥𝐞𝐭𝐢𝐨𝐧-𝐁𝐚𝐬𝐞𝐝 𝐃𝐨𝐰𝐧𝐠𝐫𝐚𝐝𝐞 – system for removing information from a search (personal or copyrighted).

✔️ 𝐏𝐚𝐠𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 – analyzes page performance and safety.

✔️ Passage ranking is an AI system for analyzing rare sections/passages on a page for full disclosure of how relevant it is to a query.

✔️ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 — analyzes the quality of reviewers.

✔️ 𝐑𝐚𝐧𝐤𝐁𝐫𝐚𝐢𝐧 is an AI system that links words to concepts. It improves the search by phrases that do not contain the right keyword enter thanks to the understanding of linking words and concepts.

✔️ 𝐂𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 is a system that selects authoritative content. It uses what SEOs call the E-A-T concept.

✔️ 𝐒𝐢𝐭𝐞 𝐕𝐚𝐫𝐢𝐞𝐭𝐲 – Group results from one site to show no more than two at the top. Subdomains here are considered the same site as the main domain (with rare exceptions).

✔️ 𝐒𝐩𝐚𝐦 𝐃𝐞𝐭𝐞𝐜𝐭𝐢𝐨𝐧 – analyzes content spam and behavioural spam.

✔️ The remaining systems are implemented in the Core Algorithm or separate subsystems:
— Hummingbird
— Mobile Ranking, Page Speed ​​System, Safe Sites
— Panda, Penguin

And there you have it, the powerful 20 SEO ranking factors that you should keep in mind for your content marketing.

If you are looking to rank high in search engines to get a lot of targeted traffic, book a call here.