How to Choose The Best Digital Marketing Company in Malta
We often read news of fraud, scams and reports from some digital marketing agencies that do not add value to their clients’ businesses. In a world where companies spend millions of dollars each year on digital marketing campaigns, the need to distinguish the good agencies from the bad can never be stressed enough.
By combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of generating leads, building brands, and gaining a larger customer base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing, and offline marketing.
The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any business to focus all of its attention on the industry it is in, and subsequently on the core goals that make up the business. This requires delegating other jobs like digital marketing to outside agencies.
For example, a company that makes clothing will dedicate the majority of its workforce to making and selling clothing only. That company’s business is clothing, not marketing or advertising; And even if you do your own marketing campaigns, there’s a better chance that a marketing agency, whose sole business is creating marketing campaigns, will do the job much better than the company’s marketing department.
And in a world where most consumers are now equipped with mobile phones, TV, the Internet and other electronic media, there is no need to mention the need to digitize marketing campaigns. Because there is a simple truth above all: digital marketing works. It is cheaper than traditional strategies and visibly more effective.
So how do you find the right digital marketing agency to work for?
Choosing the right agency can be a daunting task, especially since new businesses pop up almost every day. And because the variety of services offered by these companies is not the same. Let’s take a look at the various elements that will help you choose the best digital agency for your business:
Services offered
The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the hassle of finding another company for a specific service, as you can easily delegate all your digital marketing needs to that company.
A full service agency typically offers:
– Web design and development
– Search engine optimization and marketing.
– Mobile marketing
– Junk mail
– Social Media Marketing
– Online advertisement
– Online reputation management
Portfolio and Testimonials
A good digital marketing agency will always have a portfolio made up of clients with visible levels of success. You can easily access this wallet from their website. A portfolio page that lists a good number of clients is more trustworthy than one that lists only a few.
Testimonials are another criteria to help in choosing a digital agency for your business. Good agencies will have reviews and testimonials from past clients. The more testimonials, the better.
Online presence and reputation
It is natural for a company that is dedicated to digital marketing to have a visible presence online. Do you have a Facebook page and if so how many likes do you have on the page? How are your followers on Twitter? The presence and activity on social networks is a good measure of a company’s reputation.
A quick Google search using the business name as the search term will reveal a lot of information about the business, including reviews and comments on review sites, if any. A search query that returns too few results may not be the best company to delegate your marketing work to.
Support for:
Any good company should have excellent support. Try contacting the digital marketing agency you’re currently researching from their website or through their live chat app, if they have one. How long do they take to respond? Call them and talk to them. Find out how knowledgeable your support team is. This is a company that you are going to give a lot of money to, it is important to know in advance if it is worth investing and that if you ever have problems, they are there for you.
You can book a call here: https://calendly.com/digitalconsultingpros/30min
How To Generate Leads With DCP Lead Generator
Generating leads is a must for every business. Just depending on word of mouth is not a option for some businesses, especially if they are just starting out.
That’s the same hurdle we faced when we started Digital Consulting Pros. We needed leads, and we needed them fast.
That’s why we created the DCP Lead Generator.
So here is a demo that we created to help you generate leads with DCP Lead Generator.
There are also a couple of add-on services that we created which can help you get reviews, build chatbots, and more!
We decided to go for a 7 day free trial for you, so you don’t have to buy unless you are absolutely happy with the service.
Our dedicated customer service team is also happy to answer any questions you have, so do use the chat bubble on the right bottom corner if you are requiring support.
To register for the 7 day free trial, you can click here, or go here for the product page of the DCP Lead Generator.
If you are looking for a done for your solution, you can book a call here to see if we are a good fit.
Are You Looking For A Digital Marketing Agency In Malta?
You might be a business based in Malta and looking for a digital marketing agency in Malta.
But why do you need a digital marketing agency?
How does it help your business and what is its scope in helping your business grow?
A good digital marketing agency will help you with the following:
- Web Design and Development
- Social Media Management
- Paid Ads – Google and Facebook
- Search Engine Optimisation
- Content Generation
- Email Marketing
Lets go through them one by one shall we?
Web Design and Development
A website is the number one asset you will ever own online (together with your email list). It is one of two things that you can only control and own on the internet.
If you play your cards right, you can even have it as your high ROI engine, converting incoming traffic into clients and buyers.
A good digital marketing agency should be able to design a website for you based on what we call “current Good Website Practice”. It is a phrase that we came up with which basically means that your website is both pleasing to search engines and your visitors.
Websites have to be fast, intuitive and adaptable to any device, so your visitor can get their problems solved through learning about your service and becoming a client.
As a digital marketing agency, rest assured we can deliver an amazing website that will make an impression and convert.
Social Media Management
Ah, social media. How it took the world by storm from the 2000s onwards.
Starting from what now is the lowly Myspace, all the way to Facebook, Instagram, and Twitter.
There is no doubt that social media has taken a major part in our lives and every business without a single exception must have a solid social media presence.
A digital marketing agency should guide you through the ins and outs of social media management and how to draw traffic from these sites, into your own, converting this traffic into clients.
Do we help you with social media? You bet!
We have literally seen the rise and rise of social media with our own eyes, and as a digital marketing agency, rest assured that we will handle your social media campaign like pros!
Paid Ads – Google and Facebook
Google and Facebook, as of time of writing, are literally the gods of the internet. Apart from being the most visited websites in the whole wide internet, they practically own most of the traffic passing from one site to another. With several partners across the internet, rest assured that most of the banners you end up clicking on, are most likely Facebook or Google partner ads.
Google and Facebook charge per click or impression. Depending where you place the ads, they can really translate into high quality traffic, which in turn convert into clients for your business.
As a digital marketing agency, we will take you through the step by step process required to design and maintain such paid ad campaigns, from keyword research and targeting, to ad copy and optimisation.
Search Engine Optimisation
Search Engine Optimisation, or SEO, is the strategy to ensure that you rank as high as possible when someone uses search engines for a keyword that means that they are ready to buy.
This is more of a long term strategy, as it takes time to rank for a keyword, depending on competitivity.
SEO has a lot of facets to it, and can be easily daunting to the uninitiated.
You can either decide to learn SEO and get ranking yourself, or you can get an experienced digital marketing agency (such as ourselves) to do it for you.
Content Generation
Writing content is no doubt, a very important part of the SEO process. Having a regularly updated blog on your website shows search engines that you are active and care about your image in producing high quality content to help your potential clients.
There is a lot of work that goes into content generation…research, keywords, structuring…that is why as a digital marketing agency, we handle this completely, leaving you only to review our work if you so wish, before we have your traffic digest your amazing content, and hopefully, trust you enough to become a client!
Email Marketing
We left the best for last…
Email Marketing has constantly proven to be the digital marketing strategy with the highest ROI.
The reason is simple.
When traffic goes into your website, visitors will have the chance to subscribe to your content and/or offers. This means they are already interested in what they have to offer, albeit not becoming a customer just yet.
Emails are very personal and the average person opens their inbox at least once a day.
With a well placed email marketing strategy, not only will you remain top of mind with your prospects, but you will also build a relationship with them, and encourage them to buy when the time is right.
And before you ask, of course we can do this strategy for you!
Final Thoughts
So there you are…this is why hiring a digital marketing agency in Malta could propel you the top of your market. Here at Digital Consulting Pros, we strive to be the best digital marketing agency there is, period.
We do this through amazing customer care, great results, and overdelivering on our work ethic and experience.
Lets have a strategy session, its on us!
You can book a call here: https://calendly.com/digitalconsultingpros/30min