How To Generate Leads With DCP Lead Generator
Generating leads is a must for every business. Just depending on word of mouth is not a option for some businesses, especially if they are just starting out.
That’s the same hurdle we faced when we started Digital Consulting Pros. We needed leads, and we needed them fast.
That’s why we created the DCP Lead Generator.
So here is a demo that we created to help you generate leads with DCP Lead Generator.
There are also a couple of add-on services that we created which can help you get reviews, build chatbots, and more!
We decided to go for a 7 day free trial for you, so you don’t have to buy unless you are absolutely happy with the service.
Our dedicated customer service team is also happy to answer any questions you have, so do use the chat bubble on the right bottom corner if you are requiring support.
To register for the 7 day free trial, you can click here, or go here for the product page of the DCP Lead Generator.
If you are looking for a done for your solution, you can book a call here to see if we are a good fit.
B2C Lead Generation: How to Generate 30-50 High Quality B2C Leads Per Month For Your Business
Which B2C Lead Generation Strategy?
Paid ads, specifically Facebook Ads, are the fastest way a business owner can generate a high quality lead as part of B2C lead generation strategy.
Facebook has billions of user and its highly powerful algorithm can be utilized to target audiences in a very granular fashion.
Does your business target cat lovers based in the US? No problem.
Maybe you are selling an app only developed on Android? Easy peasy.
Targeting by audience psychographics and demographics allows your ad to be shown to potential customers which have a bigger chance of becoming a client, then just showing your ad to everyone on the platform.
Facebook Lead Generation Strategy
There are various campaigns you can run on Facebook. We will be focusing on one in this particular blog post: The Lead Generation campaign functionality on Facebook.
Of course you can send traffic from Facebook to your website, preferably to a landing page for your lead capture. However you must ensure that your landing page loads fast and is continuously tested for copy, call to actions, colours and so on.
With a lead gen campaign, the potential lead is generated within Facebook. The form generated is built in within Facebook, which eliminates the optimization of a landing page altogether.
Now most people using lead gen forms only collect names, emails and numbers at best. The problem with this strategy is high volume of leads, but of low quality. You must ask at least 2-3 questions which serve to qualify the leads.
For example, if you are a real estate agent, you might as the type of property you are looking for or what is their credit score.
This will result in lower quantities, but higher quality of leads.
At Digital Consulting Pros, our B2C Lead Generation campaigns priorities quality over quantity.
What about the actual ad itself?
You want to deliver value, some sort of lead magnet ideally. A lead magnet is something which is easily consumed by the subscriber, which delivers a lot of value from the start. Psychologically, if the subscriber gets a lot of value for free, they will be excited with the value you will give them if they had to do a paid transaction and becoming a client of yours.
Lead magnets can come in very forms, such as: white papers, audios, PDFs, eBooks and webinars among others. You can test either or, but we have found that the shorter the lead magnet, the better, whilst delivering a ton of value.
For example, 1 secret to drive 1000 visitors to your website everyday rather than 99 ways how to get traffic online.
Essentially, the reason why they are subscribing and parting with their private info, is that you are giving them a piece of value for free. Such is the start of your relationship with your prospect.
You can download your lead list directly from the Lead Centre on Facebook. However we like to use an automation tool like Zapier to “zap” the leads from Facebook to Google Sheet which we give access to our clients to.
An extra added touch we added, is that we added an email ping. This means that every time a lead comes in, the user generating the lead gets an email notification. This eliminates the need of having to refresh the Google Sheet to see if new leads came in.
Summary
So to summarise, one can sum up the above B2C lead generation strategy in the following steps:
- Come up with a lead magnet that delivers a lot of value to your prospective clients.
- Come up with an ad that draws them to the lead magnet and convinces them to subscribe for it.
- Setup the campaign on your Facebook Ads Manager account.
- Wait for the leads to come in!
We did not give any technical details because we want this post to be evergreen and not constantly updated. The strategy remains the same, but Facebook updates its platform from time to time, rendering the screenshots and instructions outlined invalid.
If you need help with setting the above up and maintaining it, feel free to consult the Facebook Business Blueprint or you can also setup a discovery call for your B2C Lead Generation strategy here.
5 ways to be amazing at your B2B Lead Generation
B2B Lead Generation is crucial for any company looking to build up its client portfolio.
Building up leads, following up and nurturing them, building a relationship with them, and ultimately converting them into clients, is the bottom line of any B2B organization.
Here are 5 ways to be amazing at your B2B lead generation.
- Know your target
- Know your message
- Getting a meeting
- Getting a good lead generation software
- Outsource it
1. Know your target.
It might seem obvious, but a lot of B2B companies adopt a shot gun approach, reaching out to companies, that, more often than not, do not even require their services. This wastes an invaluable commodity for businesses: time.
They would not just need your services as well, they would need to want it. Need and want have different desire levels entirely.
Targeting has to be as granular as possible.
Here are some targeting parameters you need to consider when narrowing down your list of prospects:
- Location
- Role
- Company Size
- Company Annual Turnover
- Niche
- If they are B2B, B2C or both
A buyer avatar must be established to have a list of highly targeted, high quality prospects as part of your B2B lead generation strategy.
2. Know your message.
Now that you have a list of leads or prospects that you know that need your service, it’s time to craft your message.
Now you might be tempted to reach out on LinkedIn or via email straight out of the gate with a pitch of how awesome your service is.
Trouble is, everyone else is doing that. And most companies you are going to speak to get bombarded by this on a daily basis.
So how do you stand out?
You provide value.
How?
Your message should include reaching out to your prospect, telling them a bit about yourself, and then giving some sort of value piece that they can consume easily and get something big out of it.
For example, at Digital Consulting Pros, we give value through free digital audits and value based blog posts.
Providing value is the building block of B2B lead generation. Once they see what you can offer free, they might want to go for the paid version of your service.
Think of it as getting a free sample from a shopping mall. You test it, and if you see great results with it, you normally end up buying the product right?
Don’t forget, no matter what medium you use, you need to get them straight in a meeting with you, so let’s go to the next point…
3. Getting a meeting
Regardless if it’s LinkedIn, email, search engine marketing, social media marketing…the bottom line is getting a meeting with your prospect. A face to face meeting, a video call, a phone call…the more personal the better.
This is where you get to ask questions to qualify your prospect. The more questions you ask, the better you get to know your prospect and know what they want as part of your B2B lead generation strategy.
What happens in this meeting and beyond depends on your sales cycle, being a 1 call close or a 5 call close or whatever you are normally used to in your client conversion process.
Bottom-line however, is getting them from the online realm, and onto your appointment calendar.
4. Getting a good lead generation software
Manual B2B lead generation can take a lot of time and money. In today’s world of artificial intelligence and automated processes, you can save a lot resources by engaging with a B2B lead generation software that can save you both time and money, whilst also making you money!
This is why we have developed the DCP Lead Generator™ when we started our agency back in 2017.
We wanted a system that could get us leads, and contact them and follow up automatically.
Following the development of what we believe is one of the best b2b lead generation software out there, we closed 17 B2B leads into clients in 73 days. That translated into a cool 5 figure sum in our pockets.
You can read more about it here to see if it’s worth giving it a shot in your business.
5. Outsource it
Sometimes you just want to either give you B2B lead generation to someone else or support your existing department.
At Digital Consulting Pros, we used LinkedIn and email to generate 15+30+ leads per month for our clients.
What is a lead though?
Our definition of a lead in this case is someone who has been targeted, contacted, and engaged into a conversation, usually leading up to an appointment.
The client normally takes over and starts nurturing the prospect and, eventually, into a client.
You can find more info about our B2B Lead Generation Service here.
Conclusion
Regardless if you take up B2B lead generation yourself with the help of a software perhaps, or outsource it to a B2B lead generation agency, just remember that targeting and the message are the foundations of a potentially lucrative B2B lead generation strategy that can take your business to the next level.